Staying Relevant In The World Of Graphic Design

Graphic design is a constantly evolving field that requires professionals to keep up with new technologies, software, and design trends. As the industry moves forward, older graphic designers may find themselves feeling left behind and struggling to stay relevant in the job market. However, with the right approach, they can find opportunities to continue their careers and stay competitive.

One way to stay relevant is to continuously educate yourself and upgrade your skills. For example, many older graphic designers may be experienced in traditional design techniques, but they may need to learn new software and tools to keep up with the demands of the digital age. Investing in training or taking online courses can help bridge the gap and give you the skills you need to be a sought-after designer in the modern marketplace. I personally use Adobe’s online learning tools and courses.

Another key to staying relevant is to embrace change and be open to new ideas and perspectives. While it’s important to have a solid foundation in traditional design principles, it’s equally important to be flexible and willing to try new things. This can mean exploring new design styles, incorporating new technologies into your work, or taking on new projects that challenge your abilities and push you outside your comfort zone.

Networking is also an essential part of staying relevant and finding new job opportunities. Attend industry events, join professional organizations, and reach out to other designers and potential employers to build relationships and keep your name in front of people in the industry. I’m a member of AIGA (American Institute of Graphic Artists). Social media platforms like LinkedIn can also be a valuable resource for connecting with other professionals, showcasing your work, and finding new job opportunities.

This is great advice from Philip VanDusen

Finally, it’s important to focus on your strengths and market yourself as a seasoned professional with a wealth of experience and knowledge. Emphasize your unique skills and the value you bring to the table, and don’t be afraid to negotiate for fair compensation and benefits.

In conclusion, while the graphic design industry may be constantly evolving, older graphic designers can still thrive and find meaningful careers by staying relevant, upgrading their skills, embracing change, networking, and marketing themselves effectively. With the right approach, you can continue to make a valuable contribution to the field and find success in your career.

I started my Graphic Design journey in 1994 after switching my major from Fine Art to Graphic Design. I went to three different colleges before finally settling into the Communication Design program at Southwest Texas State University. (Now Texas State) I loved the program, but was offered a great opportunity by a Software company during the Dot Com boom of 2000. So I left school with just one year to graduate. I figured I would eventually finish school in a few years, but that has now turned into 23 years. Life happens and time flies as they say. I continue to educate myself and track the new trends of this everchanging field. Graphic Design is a beautiful dance and I’ve loved every step of this journey!

Written by: ~ Shad Chancey


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