How to Be Your Own Amazing Graphics Department

Every business needs to place a major emphasis on building brand awareness, and the visual nature of the Internet makes it necessary to utilize eye-catching graphics.

This is especially true on social media; in fact, 75 percent of consumers report that their desire to purchase an item is positively impacted by seeing a video or photo of it on a social networking site.

According to the U.S. Bureau of Labor Statistics, the mean annual salary for a single graphic designer is $53,280. As you can see, building an entire graphics department would quickly become very expensive.

But what if you can’t afford a graphics department or even a single designer or high-quality freelancer? Even worse, what if don’t have the natural ability to easily create your own attractive banners, logos, videos, and other imagery?

Fortunately, there are many options available to professionals in your position. Whether you’re trying to launch a small online business or boost the profile of a multinational company, you need to use visuals to your advantage.

Continue Reading at “Small Business Trends”

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